What does "Preferred" mean to you?

I remember a brief conversation I had with a realtor recently... I asked who she typically closes with; she noted she closes with her 'preferred' attorney (e.g. the law firm that is 'partnered' with her real estate brokerage). I knew the firm and tossed out the location of an office; she said, "oh no, I don't like that office, I don't use them." She had also asked a real estate favor (that took me all of 5 minutes to sort out/answer with some quick research) and asked why her 'preferred' attorneys didn't help her; she noted with a smirk "Yeah, if I can get them on the phone." My thought is this--WHY DO YOU REWARD THEM WITH YOUR BUSINESS? Here's a question for you--if you are working with a law firm (or Realtor, Loan Officer, etc.), try calling them. Did you get them? How long did it take for you to get a response? If you're not satisfied, MAKE A CHANGE! Hope you all have a great weekend! Bo